2026 1(50) 6

Conceptual-categorial basis of research on travel blogging in the context of a strategic tool for tourism development in Ukraine

Shelemetieva T.,
Doctor of Economic Sciences, Professor, Academician of AENU,
ORCID https://orcid.org/0000-0003-0672-2971
e-mail: t.shelemetieva@gmail.com
National University “Zaporizhzhya Polytechnic”, Zaporizhzhia

Citation Format
Shelemetieva, T. (2026). Conceptual-categorial basis of research on travel blogging in the context of a strategic tool for tourism development in Ukraine. Vіsnyk ekonomіchnoі nauky Ukraіny, 1(50), 58-64. https://doi.org/10.37405/3041-1629.2026.1(50).58-64

Language
 Ukrainian

Resume
The article reveals the conceptual and categorical foundations of the study of travel blogging as a strategic tool for the development of tourism in Ukraine, defines its essence, key characteristics and role in the formation of the country’s tourist image. The role of blogging, the origin of the term “blog”, its essence and key aspects are considered, the approaches of domestic researchers to the definition of this concept are summarized, and blogging as a socio-communicative phenomenon in the context of digital communication and modern media culture is analyzed. The scientific approaches of domestic and foreign researchers to the definition of the essence of the concept of “travel blogging” are systematized, various interpretations and classifications of this phenomenon are analyzed, its key features, functional and stylistic characteristics are outlined and its importance as an effective tool for communication, marketing and promotion of tourist destinations is substantiated. The structural and content classification of blogs in the field of tourism is substantiated by systematizing their characteristics and dividing them by format, topic, functions, authorship and level of professionalism, which allows for a comprehensive assessment of their specificity, influence and applied value in the tourism industry. Based on the analysis of the characteristic features and properties of travel blogging, its multidimensionality as a phenomenon of modern digital tourism, combining personalized experience, informational and emotional value, multimedia and communicative orientation, is substantiated, determining its effectiveness as a strategic tool for the development of tourism in Ukraine. The role of leading social platforms (Instagram, Facebook, Telegram, Pinterest, YouTube) in the development of travel blogging is analyzed, focusing on their technical and communicative capabilities for optimizing multimedia content and interaction with the audience. It is substantiated that social networks function not only as channels for distributing tourist information, but also as socio-cultural spaces and effective tools for brand communication, startups, and the formation of new models of digital interaction.

Keywords
tourism, travel blogging, conceptual and categorical foundations, role, essence, strategic tool, development.

Referensces

  1. Zarichniak, A. P., & Shymanska, U. V. (2022). Travel blogging as a modern communication tool: concepts and features of classification. Mizhnarodnyi naukovyi zhurnal «Hraal nauky», 21, 35–41. https://doi.org/10.36074/grail-of-science.28.10.2022.003 [in Ukrainian].
  2. Bozhko, L. D. (2023). Representation of the impact of travel vlogs on tourism development (on the example of author’s video hosting channels “YouTube”). Kultura Ukrainy, 80, 24–33. https://doi.org/10.31516/2410-5325.080.03 [in Ukrainian].
  3. Kryvitska, T. (2023). Ukrainian travel blogging after the full-scale invasion: key genre, thematic and functional changes (on the example of the “Ukraїner” project). Zhurnal sotsialnykh nauk, 1(2), 7–16. https://doi.org/10.25264/2786-9202/1.2-7-16 [in Ukrainian].
  4. Afanasiev, I. Yu., & Ustymenko, L. M. (2021). Support of travel bloggers by leading Ukrainian Internet mass media. Pytannia kulturolohii, 38, 236–247. https://doi.org/10.31866/2410-1311.38.2021.247162 [in Ukrainian].
  5. Mashika, H., & Grabar, M. (2024). Travel blogging as an innovative tool for tourism business development. Ekonomika ta suspilstvo, 60. https://doi.org/10.32782/2524-0072/2024-60-80 [in Ukrainian].
  6. Maslak, V., Tur, O., Shabunina, V., & Sarancha, V. (2021). Blogging as a specific phenomenon of cultural activity and communication in society: genesis and metamorphoses of the semantic field. Ukrainska kultura: mynule, suchasne, shliakhy rozvytku, 35, 109–115. https://doi.org/10.35619/ucpmk.v35i0.370 [in Ukrainian].
  7. Pohrebniak, I. V. (2020). Blogging as a form of modern network artistic and journalistic genre. Naukovyi zhurnal «Vcheni zapysky TNU imeni V.I. Vernadskoho. Seriia: Filolohiia. Sotsialni komunikatsii», 3, 229–233. https://doi.org/10.32838/2663-6069/2020.3-3/36 [in Ukrainian].
  8. Schmallegger, D., & Carson, D. (2008). Blogs in tourism: Changing approaches to information exchange. Journal of Vacation Marketing, 14(2), 99–110. https://doi.org/10.1177/1356766707087519
  9. Gretzel, U. (2006). Consumer generated content – trends and implications for branding. e-Review of Tourism Research, 4(1), 9–11. http://ertr.tamu.edu
  10. Yoo, K. H., & Fesenmaier, D. R. (2009). Using blogging to enhance the quality of e-tourism experiences. Journal of Information Technology & Tourism, 11(2), 99–115. https://doi.org/10.1007/978-3-319-44263-1
  11. Hudders, L., De Jans, S., & De Veirman, M. (2021). The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework. International Journal of Advertising, 40(3), 327–375. https://doi.org/10.1080/02650487.2020.1836925
  12. Pecheranskyi, I., & Katrenko, V. (2019). Characteristics of travel journalism genres. Visnyk Kyivskoho natsionalnoho universytetu kultury i mystetstv. Seriia: Audiovizualne mystetstvo i vyrobnytstvo, 2(1), 33–41. https://doi.org/10.31866/2617-2674.2.1.2019.170861 [in Ukrainian].

Full Text (.pdf)

Received: 10.01.2025
Accepted: 03.03.2026
Published: 29.05.2026