2024 2(47) 10

Management of the Enterprise’s Operational Strategy as a Component of Ensuring its Security and Profitability: Theoretical Aspect

Shevchenko N. V.
PhD in Economic Sciences, assistant professor
ORCID https://orcid.org/0000-0002-1815-7554
e-mail: shevchenkon09@gmail.com,
Pushak Ya. Ya.
Doctor of Economic Sciences, professor
ORCID https://orcid.org/0000-0003-1369-8770
e-mail: yaro_push@yahoo.com,
Lviv State University of Internal Affairs, Lviv

Citation Format
Shevchenko, N. V., Pushak, Ya. Ya. (2024). Management of the Enterprise’s Operational Strategy as a Component of Ensuring its Security and Profitability: Theoretical Aspect. Vіsnyk ekonomіchnoі nauky Ukraіny, 2 (47), рр. 83-87. DOІ: https://doi.org/10.37405/1729-7206.2024.2(47).83-87

Language
 Ukrainian

Resume
The article considers the main directions of managing the operational strategy of enterprise as an important component of its profitability, economic security and further development. The essence of the operational strategy as an economic category is defined, and the main components of the operational strategy of an enterprise are grouped, in particular: production processes; use of modern technologies and equipment; logistics; personnel management; quality of goods, works or services. The main elements of the process of developing an operational strategy are: analysis of the external environment, analysis of the internal environment, formation of enterprise goals (short-term and long-term), strategy development, strategy selection,  strategy implementation.
The author examines the main factors influencing the level of implementation of the operational strategy in the current conditions of functioning of domestic enterprises, namely: complete or partial destruction of enterprises; constant shelling and destruction by the aggressor country; occupation of territories; blocking of customs borders; consumer demand and purchasing power of entities; technological progress; market competition; regulatory environment (especially the tax burden on enterprises), economic factors; social factors; availability of resources; size and structure of the enterprise; unforeseen events.
The functions performed by the operational strategy at an enterprise are investigated: determining the directions of production development, ensuring competitiveness, optimizing the use of resources, ensuring flexibility and adaptability, improving quality, ensuring social responsibility.  The important areas of forming an effective and efficient operational strategy are: formation of a strategy which includes the needs and goals of the enterprise itself, determination of the required level of profit, assessment of the impact of internal and external factors on the enterprise’s strategy, market analysis (demand and competitors, trends, innovations, etc.), continuous analysis of the structural  elements of the operational strategy and the level of its implementation, audit of the proper use of enterprise resources.

Keywords
operating activities, operating strategy, enterprise, management, income, risks, enterprise security, profitability.

Referensces

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Full Text (.pdf)

Received: 07.11.2024
Accepted: 06.12.2024
Published: 23.12.2024