2023 2(45) 25

Approaches to the Formation of the Concept of Marketing Management Organization and its Implementation at Corporate Enterprises

Syvolap Yu. Yu.
holder of the third (educational) level of higher education
ORCID https://orcid.org/0000-0001-7995-7283
e-mail: yulia_syvolap@ukr.net,
Private institution of higher education “East European University named after Rauf Ablyazov”, Cherkasy

Citation Format
Syvolap, Yu. Yu. (2023). Approaches to the Formation of the Concept of Marketing Management Organization and its Implementation at Corporate Enterprises. Vіsnyk ekonomіchnoі nauky Ukraіny, 2 (45), рр. 200-209. DOІ: https://doi.org/10.37405/1729-7206.2023.2(45).200-209

Language
 Ukrainian

Resume
As a result of the research, it was determined that marketing management has become an integral part of modern business. Marketing management covers a wide range of ideas and approaches to the organization and implementation of marketing strategies. The author’s definition of marketing management is proposed as a strategic process of managing the organization’s market activities, based on the systematic application of marketing concepts, methods and tools in order to achieve a competitive advantage, meet the needs of target audiences and achieve strategic goals. It is well-founded that marketing management is key for corporate structures in achieving competitive advantages and market success for several important reasons.
It has been proven that the successful integration of marketing management into the overall management strategy of corporate enterprises is extremely important for achieving success in the market.
An organizational economic mechanism for the formation of marketing management at corporate enterprises has been built, which is a complex system that includes various functions, principles, levels, functional relationships, methods, tools and levers. In general, the organizational and economic mechanism of marketing management formation at corporate enterprises ensures effective use of company resources to achieve strategic marketing goals and successful implementation of marketing strategies on the market. This mechanism allows enterprises to adapt to changes in the market, ensure competitiveness and achieve strategic goals.

Keywords
marketing management, market, competition, corporate enterprises, management strategy of corporate enterprises, concept of marketing management organization, organizational economic mechanism of marketing management formation.

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