2026 1(50) 14

Anthropocentric transformations of HR management in anti-crisis strategies of enterprise management under the influence of labor migration and digitalization of the labor market

Zachosova N.,
Doctor of Economic Sciences, Professor,
ORCID https://orcid.org/0000-0001-8469-3681
e-mail: natazachosova@gmail.com;
Turun O.,
candidate for the educational and scientific level of Doctor of Philosophy,
ORCID https://orcid.org/0009-0000-1468-1319
e-mail: turun.oleksii425@vu.cdu.edu.ua
Bohdan Khmelnytskyi Cherkasy National University, Cherkasy

Citation Format
Zachosova, N., & Turun, O. (2026). Anthropocentric transformations of HR management in anti-crisis strategies of enterprise management under the influence of labor migration and digitalization of the labor market. Vіsnyk ekonomіchnoі nauky Ukraіny, 1(50), 124-130. https://doi.org/10.37405/3041-1629.2026.1(50).124-130

Language
 Ukrainian

Resume
The article substantiates the theoretical and methodological principles and develops practical recommendations for the anthropocentric transformation of HR management as a formative element of anti-crisis strategies of Ukrainian enterprises. The current state of the domestic labor market is studied, which as of the beginning of 2026 is characterized by a deepening personnel shortage caused by intensive labor migration, demographic crisis and digitalization of social and labor processes. It is revealed that digital transformation creates additional challenges for Ukrainian employers due to the outflow of highly qualified talents to foreign companies in the format of remote employment. It is proved that in conditions of martial law, strategic management of the enterprise is inextricably linked with anti-crisis management, where the priority vector becomes a human-centered approach. The essence of the anti-crisis strategy is substantiated as a structured plan of preventive measures aimed at stabilizing the business and preserving its intellectual capital. Based on the results of a survey of 30 employees of enterprises in the Cherkasy region, it was found that existing HR policies often ignore the principles of equality, inclusiveness and psychological support, which leads to a decrease in staff loyalty.
An author’s approach to the anthropocentric transformation of the enterprise’s HRM system is proposed, which allows for the formation of a win-win strategy for interaction between management and staff through: integration of DEI principles into personnel policy, elimination of age and gender discrimination, development of communication between managers and subordinates, anti-crisis motivational policies, expansion of the role of employees in the formation of strategic business guidelines, digitalization of HRM processes with an anthropocentric focus, management of training and development and active professional interaction of different generations of employees. It is determined that personnel resilience should become a strategic guideline that allows enterprises to compensate for the lack of external resources by developing the internal potential of employees. The conclusion is formulated that the transition from reactive to proactive human-centered management is a necessary condition for ensuring long-term sustainability and sustainable development of business entities in the context of increased labor migration and digitalization of labor market segments.

Keywords
strategic management, labour market, crisis management, HR management, personnel, labour migration, digitalization, anthropocentrism.

Referensces

  1. Bykova, A. L., Lobza, A. V., & Pylhun, A. R. (2022). Development of an anti-crisis personnel management program as a strategy for overcoming business problems of the enterprise. State and Regions. Series: Economics and Entrepreneurship, 1, 67–71. https://doi.org/10.32840/1814-1161/2022-1-11 [in Ukrainian].
  2. Husakovska, T. O., & Voit, B. R. (2025). Anti-crisis approaches to strategic management of development and competitiveness of a business organization brand in the conditions of digital transformation and European integration. Business Inform, 2, 457–462. https://doi.org/10.32983/2222-4459-2025-2-457-462 [in Ukrainian].
  3. Zakharova, O., Strekalov, I. (2025). Historical lessons of crisis management: personalistic dimension, cost optimisation and innovation. Economic bulletin of Cherkasy State Technological University, 26(1(74)), 58-69. https://doi.org/10.24025/2306-4420.1(74).2025.326282 [in Ukrainian].
  4. Karachyna, N. P., Smetaniuk, O. A., & Krepkyi, P. V. (2025). Competitive strategies and anti-crisis management measures of enterprises in the pre-war and post-war periods. Economic Space, 200, 179–183. https://doi.org/10.30838/EP.200.179-183 [in Ukrainian].
  5. Mann, R., Hulak, D., Yakusheva, O., & Yakushev, O. (2021). Business economics: Shortcomings of state influence on personnel motivation. Collection of Scientific Papers of Cherkasy State Technological University. Series: Economic Sciences, 62, 64–69. https://doi.org/10.24025/2306-4420.65.2022.262869 [in Ukrainian].
  6. Mykhailova, Ye. V., & Mykhailov, S. V. (2023). Theoretical approaches to the formation of anti-crisis management strategies. Ukrainian Economic Journal, 1, 38–42. https://doi.org/10.32782/2786-8273/2023-1-7 [in Ukrainian].
  7. Oliinyk, O. V., Vyhovska, N. H., Polchanov, A. Yu., & Petruk, A. O. (2025). The role of strategic financial controlling in the system of anti-crisis management of the enterprise. Efficient Economy, http://doi.org/10.32702/2307-2105.2025.2.19 [in Ukrainian].
  8. Petryshyn, N. Ya., & Davydchak, M. O. (2024). Anti-crisis methods of management in the conditions of post-pandemic and martial law: features of application and strategic importance. Finances. Law, 10, 40–42. https://doi.org/10.37634/efp.2024.10.8 [in Ukrainian].
  9. Podluzhna, N., Petchenko, M., & Yakushev, O. (2020). Challenges of transforming crisis management of enterprises in modern conditions. Collection of Scientific Papers of Cherkasy State Technological University. Series: Economic Sciences, 57, 104–109. https://doi.org/10.24025/2306-4420.0.57.2020.206457 [in Ukrainian].
  10. Rybalko-Rak, L. A., Husakovska, T. O., & Opryshko, V. I. (2025). Digitalization and anti-crisis management: strategic changes for the development of a competitive ecosystem. The Problems of Economy, 1, 223–229. https://doi.org/10.32983/2222-0712-2025-1-223-229 [in Ukrainian].
  11. Skopenko, N. S., Mostenska, T. L., Mostenska, T. G., Holoborodko, V. P., & Zorenko, I. A. (2025). Anti-crisis management of enterprises: strategic dimension in the conditions of martial law. Agrosvit, 11, 114–123. https://doi.org/10.32702/2306-6792.2025.11.114 [in Ukrainian].
  12. Sokurenko, P. I., Malashenko, Yu. A., Lysychenko, O. O., & Bohdan, O. I. (2024). Anti-crisis personnel management: effective strategies and tools in the conditions of economic instability. Investment: Practice and Experience, 24, 103–108. https://doi.org/10.32702/2306-6814.2024.24.103 [in Ukrainian].
  13. Shcherban, O. Ya., Malyk, L. O., Senyshyn, S. Ye., & Kondra, O. R. (2025). Anti-crisis strategies for personnel management of the enterprise. Actual Problems of the Development of the Economy of the Region, 21(1), 76–86. https://doi.org/10.15330/apred.1.21.76-86
  14. Havryliuk, O., Yakushev, O., Petchenko, M., Zachosova, N., Bielialov, T., & Kozlovska, S. (2023). Cyber security and artificial intelligence in the context of ensuring business security in wartime. Financial and Credit Activity: Problems of Theory and Practice, 6(53), 451–459. https://doi.org/10.55643/fcaptp.6.53.2023.4130
  15. Plaksiuk, O., Horvathova, V., & Yakushev, O. (2023). Human capital as a factor increasing the efficiency and competitiveness of an enterprise. Academy Review, 1(58), 160–174. https://doi.org/10.32342/2074-5354-2023-1-58-12
  16. Plaksiuk, O., Prodanova, L., Yakusheva, O., Nahaichuk, N., Prikhno, I., & Yakubchinova, M. (2023). Human capital as a factor of socio-economic development of the state: Main trends of the Slovak Republic. Financial and Credit Activity: Problems of Theory and Practice, 5(52), 283–298. https://doi.org/10.55643/fcaptp.5.52.2023.4150
  17. Plaksiuk, O., Yakushev, O., Yakusheva, O., & Moisieienko, L. (2023). Analysis and assessment of human capital in the regions of Slovakia. Ecology. Socium, 7(3), 13–25. https://doi.org/10.31520/2616-7107/2023.7.3-2
  18. Telnova, H., Kolodiziev, O., Petchenko, M., Yakushev, O., Shulga, N., & Kochetkov, (2023). Foreign trade policy and its impact on economic growth. Financial and Credit Activity: Problems of Theory and Practice, 4(51), 345–357. https://doi.org/10.55643/fcaptp.4.51.2023.4097
  19. Hutsaliuk, O. M. (2016). Integration aspects of strategic planning of joint-stock company development. Global and national problems of the economy, 11, 322-327 [in Ukrainian].
  20. Hutsaliuk, O. M. (2017). Integration basis for managing competitive positioning of corporate enterprises. Business Navigator, 4-1(43), 136-142 [in Ukrainian].
  21. Hutsaliuk, O. M. (2017). Dynamic justification of the integration strategy of corporate development. Development Economics, 4(84), 67-74 [in Ukrainian].
  22. Salуga K. S., Hutsaliuk, O. M. (2018). Resource-competence paradigm of the organization of management of corporate integration processes of joint-stock companies. Business Inform, 10, 369–376 [in Ukrainian].

Full Text (.pdf)

Received: 05.03.2026
Accepted: 28.04.2026
Published: 29.05.2026