2021 2(41)22

The Communication Component of the Marketing Activities of Public Utilities as a Factor in Ensuring the Competitiveness of the City

Popova G. Yu.
PhD in Economic Sciences, Assistant professor
ORCID
https://orcid.org/0000-0001-8136-5834
Donbass National Academy of Civil Engineering and Architecture, Kramatorsk

Citation Format
Popova, G. Yu. (2021). The Communication Component of the Marketing Activities of Public Utilities as a Factor in Ensuring the Competitiveness of the City. Visnyk ekonomichnoi nauky Ukrainy, 2 (41), рр. 169-177. DOI: https://doi.org/10.37405/1729-7206.2021.2(41).169-177.

Language
Ukrainian

Resume
The article identifies the specifics of marketing activities of utilities in the process of reforming housing and communal services of Ukraine. The relationship between the quality of public services and the level of competitiveness of the city is analyzed; the improvement of the communication component of the marketing activity of public utilities with the help of Public relations tools is proposed; the necessity of information transparency as a prerequisite for effective communications between utilities and consumers of their services is substantiated.

Keywords
communications, marketing, public utilities, city competitiveness, transparency.

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