2020 1(38)21

Using of the Investment Marketing in the Formation of the Diversified Supply Chain Enterprises in the Realm of Clinical Research in Ukraine

Serhii Gritsenko
Academician of the Academy of Economic Sciences of Ukraine, Doctor of Economic Sciences
ORCID https://orcid.org/0000-0002-3322-3986
National Aviation University, Kyiv;
Mariia Volosjachyk
National Aviation University, Kyiv.

Citation Format
Gritsenko S. І., Volosjachyk M. P. (2020). Using of the investment marketing in the formation of the diversified supply chain enterprises in the realm of clinical research in Ukraine. Visnyk ekonomichnoi nauky Ukrainy, 1 (38), рр. 160-165. doi: https://doi.org/10.37405/1729-7206.2020.1(38).160-165

Language
Ukrainian

Resume
Using of the investment marketing in the formation of the diversified supply chain enterprises in the realm of clinical research in Ukraine contributes to solving the problem of capital attraction.
The diversified supply chain provides an opportunity to compensate for the decline in market share of some pharmaceuticals by the increase in others. Thus diversified supply chain enterprises are more resilient and competitive, than highly specialized. The diversified supply chains have the opportunity, using the investment marketing tools to transfer capital to the most profitable industries. The use of marketing strategies can greatly enhance the effectiveness of efforts to attract capital to the diversified supply chains and able to ensure high ratio of profitability and risk for investors and lenders.
The purpose of the article is to justify the need to introduce modern technologies and marketing and logistics tools for clinical investment attraction research and ensuring the necessary quality and efficiency.
In this article proposes the ways of increasing the competitiveness of Ukraine in research and developments on the global pharmaceutical scene. Using of the investment marketing in the formation of the diversified supply chain enterprises in the realm of clinical research in Ukraine was substantiated. Clinical marketing logistics development opportunities in Ukraine were revealed. Features of innovations of logistics companies in medicine have been identified, that form of supply chain. The principles and the factors for investment decision-making were presented.
Using of the investment marketing in the formation of the diversified supply chain enterprises in the realm of clinical research in Ukraine can significantly improve the efficiency of efforts to attract capital. The investment marketing allows for a demanding approach to identifying the best suppliers of capital and providing them with an incentive in the form of a higher ratio of profitability to risk.

Keywords
investment marketing, supply chain, medicines, clinical research, diversification.

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