2019 2(37) 24

Development Strategy for Environmentally-Oriented Transport and Logistics Clusters of the Blue Ocean 

Serhii Gritsenko
Doctor of Economic Sciences, Profesor, Academician of the Academy of Economic Sciences of Ukraine
https://orcid.org/0000-0002-3322-3986
National Aviation University, Kyiv

Citation Format
Gritsenko S. І. (2019). Development strategy for environmentally-oriented transport and logistics clusters of the blue ocean. Visnyk ekonomichnoi nauky Ukrainy, 2 (37), рр. 151-156. doi: https://doi.org/10.37405/1729-7206.2019.2(37).151-156

Language
 Ukrainian

Resume
The general aspects of the business universe, which consists of two different types of space that have a strategy of red and blue oceans, are revealed. The theoretical basis of the formation of a strategy for the development of ecologically oriented transport and logistics clusters of the blue ocean is substantiated. The mutual influence of environmental aspects, transport and logistics clusters and intelligent transport systems is argued. The relevance of introducing intelligent transport systems to improve the quality of transport services has been proved and their feasibility has been determined. A business model of the development strategy of environmentally oriented transport and logistics clusters is proposed.

Keywords
strategy, competitive advantages, value, ecologization, intelligent transport systems, transport and logistics clusters.

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